Privacy Policy
Last Updated: September 2, 2026
Effective Date: September 2, 2026
BH Water Co (“BH Water Co,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, submit a form, or interact with our ads and services.
By using our website or submitting your information to us, you agree to the practices described in this Privacy Policy.
1. Who We Are
BH Water Co is a residential water treatment, water filtration, water softening, and installation company based in New Jersey.
Business Name: BH Water Co
Address: 58 US Highway 46, Budd Lake, New Jersey 07828
Website: bhwaterco.com
2. Information We May Collect
We may collect information in a few different ways, including when you:
- Fill out a contact form on our website
- Request a free water test or consultation
- Submit your information through Meta/Facebook/Instagram lead forms
- Communicate with us by phone, text message, or email
- Use or browse our website
The types of information we may collect include:
Contact and basic details
- Name
- Phone number
- Email address
- ZIP code
- Physical address (if you choose to provide it)
Home and water information
- Homeownership status (for example, homeowner or renter)
- Water source (for example, city/municipal water or well water)
- Water concerns (for example, taste, odor, staining, hardness, or other issues you describe)
Website and device information
- Pages you visit and actions you take on our website
- Date and time of your visit
- Browser type and device information
- IP address and general location (for example, city or region)
Form and ad information
- Information you submit through our website forms
- Information you submit through Meta/Facebook/Instagram lead forms or other advertising platforms
- How you interact with our ads and marketing campaigns
Cookies and tracking technologies
We and our service providers may use:
- Cookies
- Pixels (including Facebook/Meta pixels)
- Tags, scripts, and similar technologies
These tools help us understand how visitors use our website, measure the performance of our ads, and improve our services and marketing.
3. How We Use Your Information
We use the information we collect for purposes such as:
Responding to you and providing services
- Responding to your inquiries and questions
- Scheduling free water tests, consultations, and appointments
- Providing estimates, quotes, and recommendations
- Delivering and installing water treatment, filtration, and softening systems
- Providing ongoing customer support and service
Business operations and improvements
- Managing customer records and communications
- Improving our website, services, and customer experience
- Understanding how visitors use our website and ads
- Developing new services, offers, and promotions
Marketing and communications
- Following up with prospective customers who requested information or a consultation
- Sending you information about our products, services, promotions, and special offers (where permitted by law)
- Showing you relevant ads on platforms such as Facebook, Instagram, and other websites or apps
We use your information only as needed to operate and improve our business and to communicate with you in a way that is consistent with this Privacy Policy.
4. How We May Contact You
By providing your contact information to BH Water Co (for example, through our website forms or Meta/Facebook/Instagram lead forms), you agree that we may contact you in connection with your inquiry, consultation, or our products and services.
We may contact you by:
- Phone calls
- SMS/text messages
These communications may include:
- Confirmations and reminders for appointments or consultations
- Follow-ups on your water test or estimate
- Information about our products, services, and installation options
- Service updates and customer support messages
5. Marketing Communications and Consent
You may receive marketing communications from BH Water Co, such as:
- Emails about promotions, offers, and updates
- Text messages about services, reminders, or special offers
- Online ads that are tailored based on your interactions with our website or ads
Consent is not a condition of purchase.
Your consent to receive marketing communications from BH Water Co is not required to purchase any product or service from us.
Message and data rates may apply.
If you receive SMS/text messages from us, your mobile carrier’s message and data rates may apply. The number of messages you receive may vary.
You can opt out of marketing communications at any time, as described in Section 9 below.
6. Do We Sell Your Personal Information?
BH Water Co does not sell your personal information.
We do not sell your name, contact details, or other personal information to third parties for their own independent marketing purposes.
7. How We Share Your Information
We may share your information with trusted third parties, but only as needed to operate and improve our business and provide our services. These third parties may include:
- Customer relationship management (CRM) providers
- Advertising and marketing platforms (such as Meta/Facebook, Instagram, and other ad networks)
- Website and hosting providers
- Payment processors
- Scheduling and appointment systems
- Analytics providers (for example, tools that help us understand website traffic and performance)
- Communication platforms (for email, text messaging, and phone systems)
These service providers are allowed to use your information only to perform services for BH Water Co and are expected to protect your information in a reasonable manner.
We may also share information when required by law, regulation, legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.
8. Cookies, Pixels, and Tracking Technologies
Our website and our advertising partners may use cookies, pixels, and similar technologies to:
- Remember your preferences and improve your experience on our website
- Understand how visitors use our website and which pages are most popular
- Measure the performance of our ads and marketing campaigns
- Show you more relevant ads on platforms like Facebook, Instagram, and other websites or apps
Meta Pixel and Advertising Tools
We may use Facebook/Meta pixels and similar tools to:
- Track when you visit our website after viewing or clicking one of our ads
- Measure how effective our ads are
- Build audiences for future advertising campaigns
These tools may allow advertising platforms to collect or receive information from our website and use that information to provide measurement services and targeted ads.
You can learn more about how to control cookies and online advertising preferences by adjusting your browser settings and your settings on platforms like Facebook and Instagram.
9. Your Choices and How to Opt Out
You have choices about how we use your information for marketing:
Email marketing
- You can opt out of marketing emails at any time by clicking the “unsubscribe” link at the bottom of any marketing email we send.
- You can also contact us directly to request removal from our email marketing list.
Text message (SMS) marketing
- You can opt out of marketing text messages by replying “STOP” to any marketing text message you receive from us.
- You may also contact us directly to request that we stop sending text messages.
Online advertising
- You can adjust your ad preferences on platforms like Facebook and Instagram through your account settings on those platforms.
- You can also manage cookies through your browser settings.
Please note that even if you opt out of marketing communications, we may still send you non-marketing messages related to your existing or past services with us, such as appointment reminders, service updates, or important notices.
10. Data Security
We take reasonable steps to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure. We do not guarantee absolute security of your information.
11. Data Retention
We keep your information for as long as needed to:
- Provide our services to you
- Maintain business and legal records
- Comply with our legal and regulatory obligations
- Resolve disputes and enforce our agreements
When information is no longer needed for these purposes, we may delete it or de-identify it in a reasonable manner.
12. Third-Party Websites and Platforms
Our website, emails, or ads may contain links to third-party websites or platforms, such as:
- Facebook, Instagram, or other social media sites
- Payment or scheduling platforms
- Other websites we do not own or control
These third parties have their own privacy policies and practices. This Privacy Policy applies only to BH Water Co and our website. We are not responsible for the privacy practices of third-party websites or platforms.
We encourage you to review the privacy policies of any third-party sites or services you use.
13. Children’s Privacy
Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
If you believe a child under 13 has provided personal information to BH Water Co, please contact us using the information in Section 15.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.
When we make changes, we will update the “Last Updated” and “Effective Date” at the top of this page. The updated Privacy Policy will be posted on our website and will apply from the Effective Date.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
15. How to Contact Us
If you have any questions about this Privacy Policy, or if you would like to make a privacy-related request, you can contact us at:
BH Water Co
58 US Highway 46
Budd Lake, New Jersey 07828
Website: bhwaterco.com
Privacy / Contact Email: privacy@bhwaterco.com
Please include your name, contact information, and a brief description of your question or request so we can assist you more easily.
Effective Date: September 2, 2026